Every business owner knows that without advertising, a business is not going to grow very much. A lot of time, imagination and money has to go into discovering new and exciting ways to attract customers. One of the most tried and true ways of advertising, especially for the smaller business owner, has always been business flyers. Business flyers are effective and relatively inexpensive ways to get the word out about your services. In order for your business flyers to accomplish this purpose, however, you must ensure that the flyers attract an individual’s attention in the first place.
Creating eye catching business flyers can make a huge impact on attracting future customers. Business flyers can easily be purchased from printing shops specializing in leaflet printing, newspaper printing and brochure printing services. Below you will find several tips to make sure that your flyers grab the customers you are after.
Appeal to Your Customers’ Concerns
It is not just enough to advertise your services. You should develop the text of your flyer so that it appeals to your customers’ emotions, needs and concerns. Instead of simply advertising a Mother’s Day sale on flowers, you might try wording it such as “Make Mom Feel Loved This May!” The text you choose as your headline will be crucial to the success of your flyer.
Choose Colours Carefully
Whether you are choosing leaflet printing or brochure printing services, you will have a vast array of colours to choose from. Your colour scheme needs to be attractive without being overwhelming. Also, regardless of the colours you choose, you should always opt for text to be printed in traditional black.
Enhance With Images
Humans are visual creatures. Pictures are still worth a thousand words. Even newspaper printing services will offer the option of adding images to enhance your business flyer. Choose an image that will cause an individual to look twice. You want to cause curiosity. Make them ask themselves, “What is that all about?” Make sure images you choose are clear and not grainy, blurred or distorted in anyway. Let the headline and image do most of the talking. You do not need to print an entire paragraph about your services. A business flyer should have just enough information to make an individual seek more information.
You should make all of your contact information available on your business flyer. If there are multiple ways to make contact with your business include each one. You would hate to lose business simply because someone could not contact you. Contact information should include your company’s address, email, and all contact phone numbers. If you are advertising an event, be sure to list the event date in the most easily understandable way. Also include specific event times or business hours.
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